Summarize section 2.3.1 including the influence chart

Section 2.3.1 is about increasing profits by setting the appropriate price of a product. The objective is Profit. To determine the profit, the company will subtract the total cost from the total revenue. To find the total cost, they will need to determine the fixed and variable costs. Variable cost will be broken further down into the quantity sold and the unit cost. Each of these parts will then give the company a high level idea how to determine the appropriate price for the product.